Publicity Campaign for OWC

After beginning publicity efforts and communication strategies in March 2016 for OWC, NewerTech, and MacSales, we immediately secured features and product reviews with Ars Technica, Digital Trends, Gizmodo, Examiner and other tech-related outlets. We continue to support in strengthening the brands as a leading tech company with high-quality products, exemplary customer service, and a pillar of sustainability and philanthropy.

 

Entrepreneur x OWC
https://www.entrepreneur.com/article/276169
Secured an in-depth review on top of a separate news piece on the OWC Aura SSD with Entrepreneur with a focus on the ease of adding storage to the previously non-upgradeable MacBook models.
“The drive is significantly faster, and 1TB means I don’t have to carry an annoying external drive everywhere I go. Nor do I have to shell phenomenal amounts of money to buy a completely new Macbook Pro.”

Are Technica x OWC
http://arstechnica.com/apple/2016/04/owcs-aura-ssds-are-a-good-way-to-add-storage-to-newer-macbooks-with-caveats/
Secured an in-depth review of the OWC Aura SSD with Ars Technica highlighting the upgraded performance and storage capabilities compared to standard drives.
“The Aura delivers on its promise … a replacement SSD for your MacBook Airs and Pros that can dramatically increase your capacity without hurting your speed, and it’s a relatively painless upgrade.”

 

Additional Successes:

Digital Trends:
“Customers get free support and access to videos that show how they can upgrade the storage on their own.”

ZDNet:
Handful of OWC and NewerTech products featured on ZDNet’s monthly ‘Must-have accessories for your MacBook, MacBook Air and MacBook Pro.’

Examiner:
“Your MacBook Air now has a top-of-the-line SSD drive with oodles of free space so fears of not having enough room are gone.”

9to5 Mac:
“Yes, finally! MacBook Pro and MacBook Air owners with qualifying machines can come out of the storage dark ages with OWC’s new Aura PCIe flash storage upgrade.”