Publicity for A-FEST / Mindvalley

Worked with the globally-renowned Malaysian based education company Mindvalley both on their events that took place in California, Jamaica, and beyond, along with bringing attention to the company as a whole and new online launches. The campaign included a focus on their A-Fest event in Jamaica where we lined up press trips for journalists from Forbes, Uproxx, HuffPost and more.

 

Forbes
https://www.forbes.com/sites/bradauerbach/2017/12/23/mindvalley-and-its-a-fest-offer-festival-goers-a-massage-for-the-brain/
“Mindvalley was founded by Vishen Lakhiani, and he has overseen the company’s remarkable success. With no loans, investors or government grants, in the last ten years Lakhiani has turned Mindvalley into a $100 million company, employing 200 people from 40+ countries.”

Uproxx
https://uproxx.com/life/mindvalley-a-fest-jamaica/
“Founded by Vishen Lakhiani, Mindvalley is attempting to change the educational paradigm for people of all ages by offering an alternative to the typical—and financially debilitating—university system.”

HuffPost
https://www.huffingtonpost.com/entry/through-the-lens-mindvalleys-a-fest-in-jamaica-captured_us_5a136f20e4b08b00ba673331
“A-Fest is an exclusive off-shoot of Mindvalley’s ethos offering the same caliber of teachers (and attendees) in a condensed, four-day summit.”

Jamaica Gleaner
http://jamaica-gleaner.com/article/entertainment/20171119/north-coast-transformation-negril-mobay-host-extended-events-aiming
“A-Fest is an invite-only community of people from over 50 countries who connect to learn from the world’s best teachers.”