Created and executed digital publicity campaign with blogger outreach + custom content strategy for Target and its Cartwheel App. Incorporated Target branding, exclusive coupons and campaign messaging to relevant media relationships during a large PR crisis for Target (a credit card security breach).
Highlight media quote:
“It’s not secret that I’m full obsessed with all things Target. I am there about 5 times a week and addicted to their Cartwheel App. Have you guys tried it?” A Design Story