Turntable.fm x Pepsi x Intel @ SXSW part 2

Developed content, strategy and publicity for Turntable. fm’s (online music platform) launch at SXSW overseeing all media/press. Our campaign included developing giveaway strategies, creating and distributing branded videos / images / content, obtaining founder interviews, and managing onsite press along with following up with hundreds of outlets on a one-on-one basis. Diplo, Flying Lotus, ?uestlove and Reggie Watts star in our mini-documentary centered around around the fusion of technology and music that is SXSW with additional performances by A-Trak and AraabMuzik.