FOR IMMEDIATE RELEASE
Contact: russell@theconfluencegroup.com

OWC Helps Deliver Music & Inspiration to Young People Nationwide with The John Lennon Educational Tour Bus

The name John Lennon is synonymous with musical innovation, and a far-reaching togetherness that lives on today in so many ways. One of these is the extraordinary John Lennon Educational Tour Bus.

Teaching, Creating, and Inspiring – on a Nationwide Tour

The bus, which at its heart is a full-featured mobile recording studio, soundstage and video production facility, travels across the country visiting schools, colleges, music and technology conferences and other events. The Lennon Bus gives students and young people all over the USA access to state-of-the-art equipment and training, exposure to all aspects of media production, and free hands-on opportunities to create original songs, music videos, apps, and live broadcast productions. With the assistance of three on-board engineers and a parade of celebrity mentors, students learn how to write, perform, record and produce original songs, produce and shoot music videos and documentaries, and complete a broadcast-quality music video.

The "always-on-the-road" schedule, combined with the unusual requirements of operating a fully mobile recording studio, presents a unique set of challenges for the crew and the technology that powers the Lennon Bus's exciting programs. Because the productions generate huge amounts of data, a reliable, high-performance storage solution is an absolutely essential requirement. OWC is proud to be able to provide the foundation of the Bus's storage needs.

Making a Difference from a Solid Foundation of Technology

Underpinning the latest Mac Pro powerhouse that drives the Bus's mobile studio is the OWC Mercury Electra SSD as the primary production drives. Each of the Bus's production Macs is paired with 4 x 960GB Mercury Electra SSD's in lightning-fast RAID-0 configuration and housed in a Sonnet rack enclosure as the main workflow drives. Delivering reliability, flexibility, and outstanding performance.

Delivering the OWC Advantage

According to engineer Bryce Quig-Hartman, using OWC SSDs gives them several advantages. "Sure, they're fast, but also we just can't use spinning disks while the bus is in motion and we need to be working while the bus is in motion" he says, "so having SSDs is a necessity, and that's something that OWC has been able to provide." Thanks to OWC, the engineers no longer need to shut down while the bus is moving, meaning they can get more work done, quicker and, at the bottom line, give greater opportunities to more students.

Alongside the Electra SSDs, the crew also utilizes the ultra-portable performance of the OWC Mercury Elite Pro mini, which Bryce describes as their "bread and butter." These give the JLETB team amazing flexibility to work anywhere. Bus-powered and robust, the Elite Pro mini is the perfect drive for loading a full project's data for quick deployment in any location.

To cap it off, the John Lennon Educational Tour Bus is also using OWC Mercury Elite Pro Dual minis in RAID-1 mode for reliable long-term backup, as well as the awesome power of the ThunderBay 4 in projects requiring the high-bandwidth capabilities of Thunderbolt 2.

Supporting the Next Generation of Musical Innovators

Because so much of the production technology that operates the Bus's studios relies on a foundation of dependable, high-performance data storage just to function, it's imperative that the engineers have a total solution they can trust. We couldn't be happier here at OWC to be able to provide a complete data storage package delivering consistent flexibility and dependable performance so the engineers on the Bus can concentrate on doing what they do best – bringing music into the hearts and minds of young people across America and making a lasting difference in their lives.

Imagine what you can do with OWC.

ABOUT THE JOHN LENNON EDUCATIONAL TOUR BUS

The John Lennon Educational Tour Bus is a non-profit state-of-the-art mobile Pro Audio and HD video recording facility that provides hands-on experiences for students of all ages. In its 19th year of touring, the Lennon Bus features the latest audio and video technology, gear and products. The concept began as an offshoot of the John Lennon Songwriting Contest, dedicated to providing opportunities for both professional and amateur songwriters around the world; proceeds from which help support the Lennon Bus. The Lennon Bus travels across the U.S. and Canada year-round, providing free tours and workshops at schools, retailers, festivals, on tours with headlining artists, and at major industry conferences. Lennon Bus Europe began providing these same opportunities to the young people of Europe when it launched in Liverpool, UK in May 2013.

ABOUT OWC

Having served the Apple community worldwide since 1988, OWC has become the reliable manufacturer and upgrade provider of choice for Apple and PC enthusiasts with its extensive catalog of accessories, storage, and memory upgrades for nearly every Mac made in the last decade found at MacSales or other resellers. Recognized for award-winning customer service, OWC provides U.S.-based technical support for Mac and PC users around the world and comprehensive step-by-step installation and support videos.

Stay Connected with OWC:

WEBSITE | FACEBOOK | TWITTER | BLOG

###

Company Contact:
Joshua Sularski, (815) 502-5608, jsularski@macsales.com

Press Contact:
Russell Ward, (310) 424-8356, russell@theconfluencegroup.com