PRESS RELEASES

Monday, April 18th, 2016
FOR IMMEDIATE RELEASE
Contact: russell@theconfluencegroup.com



OWC Exhibits Impressive Innovations at NAB Show 2016

At Booth #SL14205, OWC gears up to reveal Thunderbolt 3 Dock, Envoy Pro EX with Thunderbolt 3, and Mercury Helios 3, all coming later this year.


Las Vegas, NV – April 18, 2016 – OWC Digital®, a leading zero emissions Mac and PC technology company, unveils today that it will launch a trio of innovative products featuring Thunderbolt 3 technology at the acclaimed National Association of Broadcasters (NAB) Show at the Las Vegas Convention Center in Las Vegas, NV.


Internationally recognized as the largest annual digital media conference and expo for industry titans specializing in the creation, management and distribution of entertainment across all platforms, NAB 2016 is set to kick off festivities Saturday April 16th, with exhibits commencing on Monday, April 18th through Thursday, April 21st. OWC will exhibit numerous marquee products at Booth #SL14205, including three fresh devices slated for public debut later this year.


Upholding a deep-rooted commitment to innovation, OWC rolls out the next generation of functional docks and popular external drives:

  • OWC Thunderbolt 3 Dock
  • Envoy Pro EX with Thunderbolt 3
  • Mercury Helios 3

These soon-to-be released products will take advantage of the new capabilities found in Thunderbolt 3 technology, boasting faster, more versatile connections than ever before. Thunderbolt 3 doubles available bandwidth to 40Gbps, cuts power consumption in half, and can simultaneously drive two external 4K UHD displays. Utilizing these new capabilities, the latest OWC solutions featuring Thunderbolt 3 technology create endless possibilities for content creators demanding the highest performance from their devices.


Thunderbolt 3 Dock

Compatible with Mac OS X and now Windows, the dock’s litany of ports provides a compelling solution for creative professionals seeking to unite a multitude of peripherals for ultimate connectivity. Like the Thunderbolt 2 Dock, the OWC Thunderbolt 3 Dock offers convenience and flexibility with its 12 ports, which now include a high-power USB 3.1 Gen 1 port for fast mobile device charging, a mini DisplayPort with support for a hi-res display up to 4K at 60Hz, and two Thunderbolt 3 ports.


With the introduction of Thunderbolt 3 technology, the new OWC Thunderbolt 3 Dock can support two incredible ultra hi-res 4K displays at 60Hz, extensive connectivity with daisy-chain, and power delivery, creating an even more streamlined workflow.


Envoy Pro EX with Thunderbolt 3

Concurrent with the Thunderbolt 3 Dock, OWC is pleased to announce that the award-winning Envoy Pro EX will be one of the first external storage solutions to integrate Thunderbolt 3 connectivity, making the aesthetically sleek enclosure faster and more powerful than ever before. Achieving scorching-fast data transfer rates of over 1 GB/s, the super portable device safely houses a PCIe Gen 3 x4 SSD, handling virtually any storage or backup need. Attendees will have the opportunity to experience the high-performance capabilities of the Envoy Pro EX with a live demo at the OWC booth.


Mercury Helios 3

The next generation in the OWC Mercury Helios lineup, Mercury Helios 3 is the new frontier for powerful high-speed expansion cards, defying the current limits of conventional Macs. Accommodating a double-width, half-length x16 PCIe card, Helios 3 is hot-pluggable, powers on and off with your computer and is great for hi-res video ingest cards and other PCIe connectivity solutions needed to ensure seamless productivity. Built from a rugged aluminum chassis with a dedicated cooling fan, the PCIe expansion chassis features two Thunderbolt 3 ports for optimal performance.


OWC touches down at NAB Show in Las Vegas this April 16 - 21 for an unprecedented week of illuminating breakthroughs in technology showcased by three distinct groundbreaking products, exemplifying their continuous dedication to innovation and customer satisfaction.


About NAB Show

Taking place April 16 - 21, 2016 in Las Vegas, NAB Show serves as one of the world’s largest electronic media shows, boasting upwards of 103,000 attendees from 166 countries and 1,700 exhibitors. NAB Show 2016 is the ultimate marketplace for digital media and entertainment, offering broadcasters the opportunity to network with colleagues, explore new technologies, discuss innovative strategies to build stronger business and address important issues. For more info, visit www.nabshow.com.


About OWC

Having served the Apple community worldwide since 1988, OWC has become the reliable manufacturer and upgrade provider of choice for Apple and PC enthusiasts with its extensive catalog of accessories, storage, and memory upgrades for nearly every Mac made in the last decade. Recognized for award-winning customer service, OWC provides extensive U.S.-based technical support for Mac and PC users around the world and comprehensive step-by-step installation and support videos.


Stay Connected with OWC:

WEBSITE | FACEBOOK | TWITTER


###

Company Contact:
Joshua Sularski, (815) 502-5608, jsularski@macsales.com


Press Contact:
Russell Ward, (310) 424-8356, russell@theconfluencegroup.com



Monday, April 18th, 2016
FOR IMMEDIATE RELEASE
Contact: russell@theconfluencegroup.com



OWC Participates in Myriad of Intriguing Events throughout NAB 2016

While showcasing on the convention floor, OWC will be featured in Intel’s Thunderbolt Zone, sponsoring SuperMeet, and supporting MediaMotion Ball.


Las Vegas Convention Center – April 18, 2016 – OWC Digital®, a leading zero emissions Mac and PC technology company, leverages the countless opportunities during the National Association of Broadcasters (NAB) Show 2016, presenting at the noteworthy Intel Thunderbolt Zone throughout the week, engaging aficionados with live demos and showcases, in addition to sponsoring the SuperMeet 2016 and hosting a marquee talk at the event.


World-renowned as the largest annual digital media conference and expo for industry authorities specializing in the creation, management and distribution of entertainment across all platforms, NAB 2016 is set to kick off Saturday April 16th, with exhibits commencing on Monday, April 18th through Thursday, April 21st. As an added bonus to their numerous products on display, OWC is hosting daily raffles for lucky attendees to have the chance to win an abundance of prizes. Enticing thousands of content designers, consumers, and industry trailblazers from across the globe, OWC will engage attendees in its cutting-edge technologies at Booth #SL14205.


Intel’s Thunderbolt Zone

Building upon their unveiling of three products featuring Thunderbolt 3 technology coming later this year, OWC will demonstrate how leading companies are leveraging this new generation of technological capability. With a kiosk at Intel’s Thunderbolt Zone in the NAB Show StudioXperience, OWC will specifically exhibit their popular and high-performing Thunderbolt 2 based products, teasing attendees until Thursday April 21st, when they will bring their Thunderbolt 3 prototype units for a filming at the kiosk. Showcasing manufacturers and vendors who are actively developing products with Thunderbolt technology, OWC joins the likes of Dell, Good Way Technology, and more in the Intel Thunderbolt Zone as key companies with solutions that improve the way people create, manage, distribute and experience content.


SuperMeet

To further enhance the NAB Show experience, OWC has partnered with the 15th annual SuperMeet 2016, one of the largest networking offsprings of NAB for creative and collaborative editors to not only learn the latest industry trends and solutions, but also share relevant news and opportunities. As part of OWC’s commitment to encourage forward-thinking solutions for today’s vexations, OWC is a Platinum sponsor of the gathering in addition to OWC Digital’s Chris Haeffner joining VR filmmaker Lewis Smithingham to discuss the capture, production and storage challenges encountered in Smithingham’s latest VR project with Doug Liman, Invisible. The short presentation “VR is All About Gobs of Data” will be held during SuperMeet at the Pavilion Ballroom at the Rio Hotel Las Vegas on Tuesday, April 19th from 4:30PM to 11:00PM.


MediaMotion Ball

Monday April 18th, the alluring Las Vegas nightlife scene and NAB will collide under one roof at the Monte Carlo Casino & Hotel for the MediaMotion Ball, an unofficial yet integral event during NAB week. First held in 1998, the MediaMotion Ball is the premier event for production affiliates in attendance at NAB and invites attendees to participate in a night of dining, wine, and prizes. Advance ticket purchase includes the aforementioned and may be purchased here.


“At OWC, we are excited to again be actively engaged in this year’s NAB show,” said Larry O’Connor, Founder and CEO. “We are honored that so many creative professionals around the world trust OWC solutions with their most valuable content, and we can’t wait to share our latest innovations with them. We’re also thrilled to once again be a platinum sponsor of the Las Vegas SuperMeet, which complements our ongoing support for many creative user groups around the world.”


About NAB Show

Taking place April 16 - 21, 2016 in Las Vegas, NAB Show serves as one of the world’s largest electronic media shows, boasting upwards of 103,000 attendees from 166 countries and 1,700 exhibitors. NAB Show 2016 is the ultimate marketplace for digital media and entertainment, offering broadcasters the opportunity to network with colleagues, explore new technologies, discuss innovative strategies to build stronger business and address important issues. For more info, visit www.nabshow.com.


About OWC

Having served the Apple community worldwide since 1988, OWC has become the reliable manufacturer and upgrade provider of choice for Apple and PC enthusiasts with its extensive catalog of accessories, storage, and memory upgrades for nearly every Mac made in the last decade. Recognized for award-winning customer service, OWC provides extensive U.S.-based technical support for Mac and PC users around the world and comprehensive step-by-step installation and support videos.


Stay Connected with OWC:

WEBSITE | FACEBOOK | TWITTER


###

Company Contact:
Joshua Sularski, (815) 502-5608, jsularski@macsales.com


Press Contact:
Russell Ward, (310) 424-8356, russell@theconfluencegroup.com

 

 

PRODUCTS

 

Thunderbolt 3 Dock

Compatible with Mac OS X and now Windows, the dock’s litany of ports provides a compelling solution for creative professionals seeking to unite a multitude of peripherals for ultimate connectivity. Like the Thunderbolt 2 Dock, the OWC Thunderbolt 3 Dock offers convenience and flexibility with its 12 ports, which now include a high-power USB 3.1 Gen 1 port for fast mobile device charging, a mini DisplayPort with support for a hi-res display up to 4K at 60Hz, and two Thunderbolt 3 ports.


With the introduction of Thunderbolt 3 technology, the new OWC Thunderbolt 3 Dock can support two incredible ultra hi-res 4K displays at 60Hz, extensive connectivity with daisy-chain, and power delivery, creating an even more streamlined workflow.

 

Envoy Pro EX with Thunderbolt 3

Concurrent with the Thunderbolt 3 Dock, OWC is pleased to announce that the award-winning Envoy Pro EX will be one of the first external storage solutions to integrate Thunderbolt 3 connectivity, making the aesthetically sleek enclosure faster and more powerful than ever before. Achieving scorching-fast data transfer rates of over 1 GB/s, the super portable device safely houses a PCIe Gen 3 x4 SSD, handling virtually any storage or backup need.

 

Mercury Helios 3

The next generation in the OWC Mercury Helios lineup, Mercury Helios 3 is the new frontier for powerful high-speed expansion cards, defying the current limits of conventional Macs. Accommodating a double-width, half-length x16 PCIe card, Helios 3 is hot-pluggable, powers on and off with your computer and is great for hi-res video ingest cards and other PCIe connectivity solutions needed to ensure seamless productivity. Built from a rugged aluminum chassis with a dedicated cooling fan, the PCIe expansion chassis features two Thunderbolt 3 ports for optimal performance.

 

 

 

 

ACTIVITIES

 

Intel Thunderbolt Zone

With a kiosk at Intel’s Thunderbolt Zone in the NAB Show StudioXperience, OWC will specifically exhibit their popular and high-performing Thunderbolt 2 based products, teasing attendees until Thursday April 21st, when they will bring their Thunderbolt 3 prototype units for a filming at the kiosk. Showcasing manufacturers and vendors who are actively developing products with Thunderbolt technology, OWC joins the likes of Dell, Good Way Technology, and more in the Intel Thunderbolt Zone as key companies with solutions that improve the way people create, manage, distribute and experience content.

 

SuperMeet 2016

To further enhance the NAB Show experience, OWC has partnered with the 15th annual SuperMeet 2016, one of the largest networking offsprings of NAB for creative and collaborative editors to not only learn the latest industry trends and solutions, but also share relevant news and opportunities. As part of OWC’s commitment to encourage forward-thinking solutions for today’s vexations, OWC is a Platinum sponsor of the gathering in addition to OWC Digital’s Chris Haeffner joining VR filmmaker Lewis Smithingham to discuss the capture, production and storage challenges encountered in Smithingham’s latest VR project with Doug Liman, Invisible. The short presentation “VR is All About Gobs of Data” will be held during SuperMeet at the Pavilion Ballroom at the Rio Hotel Las Vegas on Tuesday, April 19th from 4:30PM to 11:00PM.

 

MediaMotion Ball

Monday April 18th, the alluring Las Vegas nightlife scene and NAB will collide under one roof at the Monte Carlo Casino & Hotel for the MediaMotion Ball, an unofficial yet integral event during NAB week. First held in 1998, the MediaMotion Ball is the premier event for production affiliates in attendance at NAB and invites attendees to participate in a night of dining, wine, and prizes. Advance ticket purchase includes the aforementioned and may be purchased here.

 

 

 

 

LOGOS

<img src="http://theconfluencegroup.com/OWC/NAB2016/images/OWC-Logo-BLU.png"/>

 

 

<img src="http://theconfluencegroup.com/OWC/NAB2016/images/OWC-Logo-WHT.png"/>

 

 

<img src="http://theconfluencegroup.com/OWC/NAB2016/images/OWC-Alternate-Logo.png"/>

 

 

<img src="http://theconfluencegroup.com/OWC/NAB2016/images/NABShow.jpg"/>