Developed content, strategy and publicity for Turntable. fm’s (online music platform) launch at SXSW overseeing all media/press. Our campaign included developing giveaway strategies, creating and distributing branded videos / images / content, obtaining founder interviews, and managing onsite press along with following up with hundreds of outlets on a one-on-one basis. Diplo, Flying Lotus, ?uestlove and Reggie Watts star in our mini-documentary centered around around the fusion of technology and music that is SXSW with additional performances by A-Trak and AraabMuzik.
“…but now the startup can reply with some big guns of its own, as it announced deals with the “Big Four” record labels — Sony BMG, Universal, EMI, and Warner — at SXSW today.”
“After months of existing in a legal gray area, the DJ/social networking website Turntable.fm has signed licensing agreements with all four major labels…”