strategy + content + distribution

THE CONFLUENCE

What We Do
Unmute

A CREATIVE AGENCY
STRATEGY | CONTENT | DISTRIBUTION

DTLA

est.in CA, 2009

we work with many of the most influential brands, artists and festivals in the world

we live for analytics -- and die for aesthetics

strategy

DEEP LISTENING & OUR PROPRIETARY PROCESS allows us to design strategies that surpass your goals.

content

We create WORLD CLASS CONTENT that tells your story and keeps you sharp and compelling.

distribution

OUR VAST MEDIA RELATIONSHIPS & CUSTOM RESEARCH enable to scale your story and deliver data backed results.

 

 

5

billion earned editorial impressions

68

thousand media outlets engaged

28

thousand individual editorial placements

8

wildly triumphant years of business

HOW WE ROLL

 we help you make the biggest impact, leaving you to do what you do best.
let us help you achieve your goals with a unique and compelling solution.
we do digital publicity better than anyone.



creativity | accountability | scalability

TARGET

Our proprietary research tools enable us to target media outlets interested in your story. 

ENGAGE

We construct messaging and content that engages your audience with your story in meaningful ways.  

REPORT

Real-time success metrics and graphic reporting allows you to measure performance and make adjustments along the way.  

 

Screen Shot 2015-06-08 at 3.14.42 PM (1)

 

GoPro

Absolut

Coachella

NY times

OWC

Medicrea

Robot Heart

Dobel

LIB

Diesel

Samsung Galaxy

GE Lighting

ABinbev

Mai Tai Global

Intel

Pepsi

Photek

Further Future

Lucent

Do LaB

Heineken

Wonder Fruit Festival

turntable

target

Marshall

AEG

Dita

IRT

Symbiosis

BeBe

Flaunt

Shambhala

Blippar

C3

Budweiser

Alexa

Skullcandy

Fest300

Redlight Management

Cosmo

Bali Spirit Fest

Dancetronauts

Herbert Bail Orchestra

The Lost Hotel

Envision Festival

Robert James Studio

Enchanted Forest Gathering

Frank Wilder

Core Water

Decibel

The Ocean Gala

Extreme Tech Challenge

Kombie

Beats Antique

anastasia

Shocase

Woogie Weekend

Newer Tech

The Tourism Authority of Thailand

UNiD
  • their blogger out reach programs have made a huge difference, and we will now be turning to these in all of our future campaigns

    Target
  • THE CONFLUENCE absolutely crushes with custom tailored content to help us generate excitement throughout the year for our festival.

    The Do LaB
  • THE CONFLUENCE surpassed our expectations by tripling our expected reach for the entire campaign just in Q1

    GE
  • “Hiring THE CONFLUENCE was the smartest move we made this year when it came to our communications strategy. In an increasingly competitive festival environment, partnering with Russell and his very skilled and knowledgeable gang from LA allowed us to reach people in and out of the EDM community throughout North America and beyond.”

    Shambhala

 

 

Work

Work should speak for itself | Browse all, or select a category below.

New York Times x Lightning in a Bottle 2014 x Lucent Dossier

New York Times x Lightning in a Bottle 2014 x Lucent Dossier

  • :

http://www.nytimes.com/2014/09/25/fashion/Burning-Man-Creates-a-New-Breed-of-Festivals.html

Secured a cover feature in the New York Times that explores the transformational experiences offered at the 2014 Lightning in a Bottle Music and Arts Festival. This was the first in-depth portrait of the growing transformational festival movement by mainstream media.

Olivia Wilde x FLAUNT

Oversaw Publicity and Distribution of this chic behind-the-scenes look at Olivia Wilde’s photo shoot with Flaunt Magazine.

Publicity Campaign for Extreme Tech Challenge

Publicity Campaign for Extreme Tech Challenge

The Confluence was in charge of global publicity and the outward representation of the Extreme Tech Challenge that took place over several months and culminated with a final competition on Richard Branson’s very own Necker Island.

Forbes x XTC

http://www.forbes.com/forbes/welcome/#5350151f5728

Secured an interview with Extreme Tech Challenge founder Bill Tai who discusses the beginnings of MaiTai, Entrepreneurship, and his love of kite surfing.

CNN Money x XTC

http://money.cnn.com/2016/02/11/smallbusiness/richard-branson-bloom-technologies/

Secured interview with Extreme Tech Challenge’s winner of 2016 showcasing his winning product and emphasizing on the opportunities that XTC provides for entrepreneurs.
“The winner of the 2016 XTC tells CNN, “Most of the judges have experienced raising kids and even grandkids.” Said Dy, “They understood what it means to have a pregnancy go well and the heartbreak when it doesn’t.” In fact, he notes, “I had a chat” with Branson, “He’s amazing and I wont deny that he also showed interest”

Heineken House at Coachella

Professional videography for Heineken House at Coachella used as a branded content piece.

Publicity Campaign for Further Future

Publicity Campaign for Further Future

Worked with Further Future extensively through publicity, video creation, design, social media, artist outreach, advertising, marketing, branding, and on-site press, helping to guide the brand in a continued growth that revolves around music, technology, food, and wellness.

The Wall Street Journal x Further Future
Publicity & Social Media / Photography & Videography / Music & Festivals
Secured event recap in WSJ that examines Further Future as a festival that fuses technology, music, and humanism that blurs the lines between work and play.
“What happens when you mix titans of tech, TED-style talks and Burning Man’s hardest partiers? You get Further Future, the music and lifestyle festival that blurs the line between work and play.”

PlayBoy x Further Future

http://www.playboy.com/videos/journalista-the-transformational-festival-scene

Secured a compelling video piece where PlayBoy interviewed Further Future founder Jason Swammy and various tech and lifestyle entrepreneurs such as Hanson Robotics, Myndful VR Project, and Entourage Concierge.

LA Weekly x Further Future

http://www.laweekly.com/music/at-this-desert-festival-the-guest-speakers-are-almost-as-cool-as-the-music-6661595

Secured feature in LA Weekly that examines Further Future as a festival moving beyond just music and into the future by offering cutting edge educational speakers and tech-leaders.
“But Further Future, a Nevada festival now in its second year, takes that concept one step further, by booking not just cutting-edge sounds but cutting-edge thought leaders.”… “This year, they’ve managed to coax an even more impressive, TED-worthy lineup out into the Mojave Desert.”

Adweek x Shocase Presents

Adweek x Shocase Presents

http://www.adweek.com/socialtimes/shocase-presents/616723

After creating an original documentary series for the launch of marketing’s professional social network, Shocase.com, we secured placement within marketing’s premier publication, AdWeek.com to promote the series.

Publicity Campaign for Medicrea’s Patient Specific Rod

Publicity Campaign for Medicrea’s Patient Specific Rod

Continue to provide publicity support for Medicrea, a medical device company based out of Lyon and New York City. Focusing on their use of 3D printing, personalized-spine care, and key FDA approvals, we have lined up widespread interviews and features with websites in the tech, medical, and 3D space.

engineering.com x Medicrea

http://www.engineering.com/3DPrinting/3DPrintingArticles/ArticleID/12382/Medicrea-Introduces-New-Era-of-Individualized-Medicine-with-3D-Printing.aspx

Secured interview with Engineering.com that focused on Medicrea’s use of 3D printing and their patient-specific treatments for personalized spine surgeries.
“The company has already begun demonstrating that the medicine of tomorrow will look very different from the medicine of yesterday.”

3DPrint.com x Medicrea

https://3dprint.com/132030/medicrea-spinal-implants/

Landed feature in 3DPrint.com that touched on Medicrea’s FDA approval of patient-specific cervical rods, use of 3D printing, and their ability to provide patients with rapid recoveries.
“For those enduring chronic pain, companies like Medicrea are making a substantial difference for patients who are actually able to regain their daily lives.”

Additional Success:
Pinshape Blog: Landed Medicrea on Pinshape Blog’s list of Top 4 Revolutionary 3D Printing Medical Applications.
“They are the only medical device company offering custom patient-specific implant solutions for spinal conditions, and recently received FDA approval on their UNiD cervical rods.”

Publicity Campaign for OWC

Publicity Campaign for OWC

After beginning publicity efforts and communication strategies in March 2016 for OWC, NewerTech, and MacSales, we immediately secured features and product reviews with Ars Technica, Digital Trends, Gizmodo, Examiner and other tech-related outlets. We continue to support in strengthening the brands as a leading tech company with high-quality products, exemplary customer service, and a pillar of sustainability and philanthropy.

Entrepreneur x OWC

https://www.entrepreneur.com/article/276169

Secured an in-depth review on top of a separate news piece on the OWC Aura SSD with Entrepreneur with a focus on the ease of adding storage to the previously non-upgradeable MacBook models.
“The drive is significantly faster, and 1TB means I don’t have to carry an annoying external drive everywhere I go. Nor do I have to shell phenomenal amounts of money to buy a completely new Macbook Pro.”

Are Technica x OWC

http://arstechnica.com/apple/2016/04/owcs-aura-ssds-are-a-good-way-to-add-storage-to-newer-macbooks-with-caveats/

Secured an in-depth review of the OWC Aura SSD with Ars Technica highlighting the upgraded performance and storage capabilities compared to standard drives.
“The Aura delivers on its promise … a replacement SSD for your MacBook Airs and Pros that can dramatically increase your capacity without hurting your speed, and it’s a relatively painless upgrade.”

Additional Successes:

Digital Trends:
“Customers get free support and access to videos that show how they can upgrade the storage on their own.”

ZDNet:
Handful of OWC and NewerTech products featured on ZDNet’s monthly ‘Must-have accessories for your MacBook, MacBook Air and MacBook Pro.’

Examiner:
“Your MacBook Air now has a top-of-the-line SSD drive with oodles of free space so fears of not having enough room are gone.”

9to5 Mac:
“Yes, finally! MacBook Pro and MacBook Air owners with qualifying machines can come out of the storage dark ages with OWC’s new Aura PCIe flash storage upgrade.”

Medicrea x Spine Surgeons

Brand videos featuring world-class Spine Surgeons speaking to highlight Medicrea’s game-changing patient-specific rods for treatment of spinal deformities.

Further Future x The Pharcyde

Video piece highlighting legendary hip hop group, The Pharcyde, to promote their upcoming performance at Further Future festival. The video was released and distributed through media outlets as well as social media channels.

Bali – Le Meridian

  • Bali - Le Meridian: Professional videography for the exclusive 5 star Le Meridien Resort in Bali designed the capture the resort’s unique beauty for promotional purposes.

Professional videography for the exclusive 5 star Le Meridien Resort in Bali designed to capture the resort’s unique beauty for promotional purposes.

Rolling Stone x Do LaB Stage at Coachella 2015

Rolling Stone x Do LaB Stage at Coachella 2015

http://www.rollingstone.com/music/lists/coachella-2015-best-things-we-saw-20150413/best-dance-floor-the-do-LaB-20150413

Secured a feature on the Do LaB stage at Coachella, highlighting what makes the stage so unique, and ranking it as the “Best Dance Floor” at Coachella.

 

Zendaya x Flaunt

Working with Flaunt magazine’s piece chronologing Zendaya, we distributed and secured placements for this compelling piece of content.

Robert James Studio x Art Basel Miami – “Wish”

Video piece highlighting Robert James Studio and the journey of the legendary piece “Wish” to Art Basel – Miami.

Frank Wilder Launch

Frank Wilder Launch

Oversaw publicity and distribution around the launch of rogue jewelry designer, Frank Wilder’s collection in collaboration with Ugo Mozie. Earned significant media placements highlighting the launch and featuring unique pieces within the collection.

Target x GE Holiday Content

Created a series of 15 second advertisements for Target.  Incorporated Target branding and campaign messaging to relevant media relationships during a large PR crisis for Target (a credit card security breach).

The Journey to Wonderfruit, Thailand

Video piece highlighting the journey to Wonderfruit Festival in Thailand with a focus on covering beauty, culture, and the tension between traditional and modern times in Thailand.

Turntable.fm x Pepsi x Intel @ SXSW part 1

Turntable Does SXSW

Developed content, strategy and publicity for Turntable. fm’s (online music platform) launch at SXSW overseeing all media/press. Our campaign included developing giveaway strategies, creating and distributing branded videos / images / content, obtaining founder interviews, and managing onsite press along with following up with hundreds of outlets on a one-on-one basis. Diplo, Flying Lotus, ?uestlove and Reggie Watts star in our mini-documentary centered around around the fusion of technology and music that is SXSW with additional performances by A-Trak and AraabMuzik.

Part 2.

UNiD Press Video for Medicrea

Produced a press oriented video that highlights newsworthy product announcements as demonstrated by an industry leading Spine Surgeon.

Bali Viceroy

Professional videography for the exclusive 5 star Viceroy Hotel in Bali designed to capture the resort’s unique beauty for promotional purposes.

Herbert Bail Orchestra Video & Publicity

Created, shot, directed, produced, and distributed an original content piece for Herbert Bail Orchestra that looks into the myth and lore of Herbert Bail, the namesake, of the Herbert Bail Orchestra. This content piece was the focal point of Publicity efforts designed to introduce the full story of Herbert Bail to its fans.

Lightning in a Bottle 2015 Official Video

Shot, produced, edited and directed the Official 2015 Lightning in a Bottle video. The video ignited excitement and ticket sales by capturing the spirit and energy of the festival.

Burning Man 2014 + Skrillex/Diplo/Jack U

Professional event photography capturing the heart, spirit, and energy of Skrillex, Diplo, Jack U, and Major Lazer performing at Burning Man on the Dancetronauts Art Car.

Shocase Web Demo Video

Wrote, produced, directed, and animated this “demonstration video” for the launch of shocase.com, a professional social network for marketers. This demo video inspired marketers to join the network while demonstrating the key features and benefits of the site.

Huffington Post x Envision Festival 2015

Huffington Post x Envision Festival 2015

http://www.huffingtonpost.com/morena-duwe/envision-festival-costa-r_b_6825198.html

Secured a flattering review and in-depth write-up of Envision Festival 2015 in Costa Rica.

Vice x Shambhala Festival

Vice x Shambhala Festival

https://thump.vice.com/en_us/article/we-sit-down-with-shambhalas-founder

Secured a sit-down interview with the Founder of Shambhala, covering the 17-year history of the festival, the infrastructure, what makes it unique, and what the future entails.

Billboard x Shambhala Festival 2015 Lineup

Billboard x Shambhala Festival 2015 Lineup

http://www.billboard.com/articles/columns/code/6502449/shambhala-festival-2015-skrillex-pretty-lights-kygo

Secured an exclusive announcement around Shambhala Festival’s 2015 lineup.

Millennial Magazine x Russell Ward

Millennial Magazine x Russell Ward

http://millennialmagazine.com/russell-ward-digital-strategist/

The Confluence founder, Russell Ward, is profiled as a thought-leading, digital strategist in this Millennial Magazine piece.

Do LaB does Coachella 2015

Shot, produced, edited, and directed the official Do LaB at Coachella 2015 video. At the festival we manage the Coachella attending press list to generate millions of earned impressions for The Do LaB, stoking significant pre-coverage and praising them with festival recaps.

TechCrunch x SXSW x turntable.fm

TechCrunch x SXSW x turntable.fm

http://techcrunch.com/2012/03/13/turntable-big-four-license/

Secured a feature on turntable.fm’s newsworthy partnership deal around the timely events of SXSW.

Pitchfork x SXSW x turntable.fm

Pitchfork x SXSW x turntable.fm

http://pitchfork.com/news/45738-turntablefm-signs-deals-with-all-major-labels/

Secured a feature on turntable.fm’s newsworthy partnership deal around the timely events of SXSW.

Lightning in a Bottle 2014 Official Video

Shot, produced, directed and edited the Official 2014 Lightning in a Bottle video. In just 24 hours, we earned 428 likes, 324 shares, and had 1 happy client.

Perry Farrell x Dobel Tequila

Produced and directed brand video for Dobel Tequila and its partnership with Perry Farrell using interviews and life footage from two Jane’s Addiction shows. This content, our strategy and vast outreach created a keepsake piece for the brand and a major success for the campaign.

Bali Komeneka

Professional videography for the exclusive Komeneka Boutique Hotel in Bali designed to capture the resort’s unique beauty for promotional purposes.

Kristen Stewart X FLAUNT Magazine

A chic, behind-the-scenes look at Kristen Stewart’s photo shoot with Flaunt Magazine presented by Bebe. The video was a preview taste of her interview with Flaunt magazine.

Adweek x Budweiser x Blippar

Adweek x Budweiser x Blippar

http://www.adweek.com/news/advertising-branding/ar-nascar-score-budweiser-144079

Secured print and digital placement for Budweiser’s new Augmented Reality app designed to engage NASCAR fans and consumers with the brand.

Joseph Gorden Levitt x Dita Eyeware & Flaunt

Content distribution / Digital publicity

We distributed and secured placements for a piece presented by Dita and Flaunt with Joseph Gordon Levitt focused around his musings on life and celebrity.

Turntable.fm x Pepsi x Intel @ SXSW part 2

Turntable Does SXSW

Developed content, strategy and publicity for Turntable. fm’s (online music platform) launch at SXSW overseeing all media/press. Our campaign included developing giveaway strategies, creating and distributing branded videos / images / content, obtaining founder interviews, and managing onsite press along with following up with hundreds of outlets on a one-on-one basis. Diplo, Flying Lotus, ?uestlove and Reggie Watts star in our mini-documentary centered around around the fusion of technology and music that is SXSW with additional performances by A-Trak and AraabMuzik.

Alexia Foundation (non-profit) Content Piece

Created and distributed an impactful content piece that explores the history behind the Alexia Foundation and its renowned photography grant.

GE Reveal Presents Content Piece

Developed content, strategy and publicity for the new GE Reveal LED light bulbs. In this content piece, learn from cultural tastemakers, who depend on great lighting for their craft, as they undergo a GE quick & easy makeover. These real life characters demonstrate how easy it is for anyone to makeover their home using GE Reveal bulbs.

Tastemakers:

• Fashion Designer Andrea Spratt — http://kucoondesigns.com

• Interior & Lighting Designer Solomon Monsoor – http://straightdesigns.com

• Chef Pace Webb — http://pacewebb.com & http://tasteofpace.com

• Make-Up Artist Stephanie Navarro – http://stephanienavarro.com

• Music by http://herbertbail.com & http://soundcloud.com/henry-pope

GE Reveal Publicity Launch Campaign

GE Reveal Publicity Launch Campaign

Created and executed digital publicity campaign with blogger outreach + custom content strategy for the launch of GE Lighting’s LED & halogen reveal bulbs.

Target Publicity

Target Publicity

Created and executed digital publicity campaign with blogger outreach + custom content strategy for Target and its Cartwheel App. Incorporated Target branding, exclusive coupons and campaign messaging to relevant media relationships during a large PR crisis for Target (a credit card security breach).

Highlight media quote:

“It’s not secret that I’m full obsessed with all things Target. I am there about 5 times a week and addicted to their Cartwheel App. Have you guys tried it?” A Design Story

NBC LA x Russell Ward

NBC LA x Russell Ward

http://www.nbclosangeles.com/the-scene/events/In-Good-Company.html

The Confluence founder, Russell Ward, is profiled on his progressive & unique approach to marketing within the old, formulaic models within the music world.

Mothers Speak Out Against GMO’s

Produced, shot, and directed an original content piece for the non-profit IRT (Institute for Responsible Technology), as told by Mothers about their children.

Herbert Bail Winter Tour

Herbert Bail Winter Tour

The Confluence produced a Winter Tour for The Herbert Bail Orchestra. Fresh off their main stage performance at Lightning in a Bottle and recognized as Filter Magazine’s band of the month, The Herbert Bail Orchestra takes their listeners on epic journeys through the dark heart of the American West, emerging with a silver lining of hope and optimism.

Tour Dates:

Wednesday, Dec. 4th @ The Boom Boom Room | SAN FRANCISCO, CA \

Friday, Dec. 6th @ Crystal Bay Club Casino’s Red Room | LAKE TAHOE, NV

Saturday, Dec. 7th @ 3rd Street Bar | RENO, NV

Friday, Dec. 13th @ The Press | CLAREMONT, CA

Monday, Dec. 16th @ The Satellite {part of The Wild Reeds Holiday Residency} | LOS ANGELES, CA

Budweiser x Blippar

Designed custom content and led publicity for launch of Budweiser’s campaign with the Blippar augmented reality mobile App in conjunction with the NASCAR tour. Secured key interviews for Budweiser executives and earned significant editorial & social media traction.

LA Weekly x The Great Convergence x GoPro

LA Weekly x The Great Convergence x GoPro

http://www.laweekly.com/music/the-do-labs-trip-to-egypt-was-some-sort-of-revolution-exclusive-video-4171331

Secured a premier of our GoPro time-lapse covering The Great Convergence Festival along with a compelling story about the once-in-a-lifetime event put on by Do LaB.

MartyParty Album: Skukuza

MartyParty Album: Skukuza

http://consequenceofsound.net/2010/09/the-do-lab-announces-lightning-in-a-bottle-chairty-album/

 

Executive Produced and released through The Confluence record label, “Skukuza” was MartyParty’s first EP release. Available through all major online music retailers, as well as in special packages sold direct through the MartyParty.org.

SKUKUZA Tracklist:

1. Chelsea Hotel

2. It’s Complicate

3. Loud Mouth

4. Los Angeles

5. Skukuza

6. Trinity

Bali Spirit Festival 2015

Shot, produced, edited and directed this preview video for Fest 300 and the 2015 Bali Spirit Festival. We also secured the distribution to press and social media for this original content piece. The video drummed up excitement and ticket sales by capturing the energy and spirit of the festival.

Shocase Presents

 

We created an original documentary series called Shocase PRESENTS. The series explores the world of Marketing and Creativity for a new social network called Shocase. The Confluence wrote, produced, shot, directed, animated, and edited this series. Our original content was featured in Adweek and praised for the quality of production and it’s thought-provoking perspectives. The series positioned Shocase as an authority in the marketing world – a platform for creativity, staying connected, and building business opportunities through professional interactions.

With each episode, we created a 30-second trailer and several 15 second social media pieces to stoke buzz, momentum, and increase social engagement with the series.

Chuck McBride

Trailer

Social Media “Hire You” 

Brendan Gahan

Trailer

 

Lightning in a Bottle 2014 Publicity

Lightning in a Bottle 2014 Publicity

Oversaw publicity pre-festival, on-site, and post-festival for Lightning in a Bottle 2014. Secured significant media placements, massive earned media impressions, and an impactful social media reach.

Highlight media quote:

“While a lot of electronic music festivals tussle to outdo each other while playing the same game, Lightning in a Bottle has quietly developed into a supremely unique festival with some deep character.” A Whole Different World

Shambhala 2014 Publicity

Shambhala 2014 Publicity

Oversaw publicity pre-festival, on-site, and post-festival for Shambhala 2014. Secured significant media placements, massive earned media impressions, and an impactful social media reach.

Highlight media quote:

“Shambhala is a convoluted paradise where at every turn you find self-expression, unadulterated passion, and above all peace.” Thump/Vice

Envision 2014 Publicity

Envision 2014 Publicity

Oversaw publicity pre-festival, on-site, and post-festival for Envision Festival 2014. Secured significant media placements, massive earned media impressions, and an impactful social media reach.

Highlight media quote:

“Envision Festival in Costa Rica encourages not only the act of dreaming but the act of accomplishing dreams. The people of Envision were the final ingredient to Envision’s divine recipe.  Full of inspiration, love, and appreciation, we showed up as dreamers and left as Envisionaries.”

Envision 2014 Photography

Envision 2014 Photography

Professional event photography capturing the heart, spirit, and energy unique to Envision Festival.

Do LaB does Coachella 2014

Shot, produced, edited, and directed the official Do LaB at Coachella 2014 video. At the festival we manage the Coachella attending press list to generate millions of earned impressions for The Do LaB, stoking significant pre-coverage and praising them with festival recaps.

Symbiosis Gathering 2013 Publicity

Symbiosis Gathering 2013 Publicity

Publicity & Social Media / Music & Festivals

Oversaw publicity pre-festival, on-site, and post-festival for Symbiosis 2013. Secured significant media placements, massive earned media impressions, and an impactful social media reach.

Highlight media quote:

“Never have I been so fully immersed in a modern counterculture, surrounded by art of all forms, and music that never stopped. Here is a glimpse of the magic that unfolded.” The Daily Californian

Fest300 x Shambhala Music Festival 2014 Video

Shot, directed, edited, and distributed this Shambhala 2014 festival recap video for Fest300.

Diesel x Olivia Wilde x FLAUNT

Oversaw Publicity and Distribution of Olivia Wilde explaining how technology affects her life while relating it to her role in the upcoming film, Tron: Legacy.

Beats Antique Album Release

Beats Antique Album Release

Upon the release of Contraption Vol. 2, we launched the album as well as multiple singles and music videos, all during a 6 month national/international tour. The campaign began with a single ended with a triumphant appearance at The Great Convergence Festival at the pyramids in Egypt.

Beats Antique :: Contraption Vol. 2 Track Listings:

1. The Allure

2. Skeleton Key

3. Crush (feat. Brass Menažeri)

4. Crooked Muse (feat. Lynx)

5. Hero

6. Colony Collapse – Filastine feat. Nova (Beats Antique Remix)

7. Bus to Balkans

8. Bloody Bones

GoPro x “An Afternoon of Roping”

Shot, Edited and Directed a video for GoPro social media, with a creative usage GoPro cameras. Bo Beam, O.J. Juneau and Ovila Juneau rope a couple heads of cattle at High Desert Equine Center, Reno NV.

Music by Herbert Bail Orchestra, “The Nature of Things”.

Fest 300 x Do LaB x Coachella 2014

Shot, directed, edited, and distributed this original content piece of the Do LaB stage at Coachella  2014.

DMB, Ben Harper, Gogol Bordello, 3D Concert Film

Oversaw Publicity and Distribution while securing press for private screenings in major metropolitan markets in support the theatrical release of the 3D Concert Film.

Phish 3D Concert Film

Oversaw Publicity and Distribution of the theatrical release of Phish 3D Concert Film

Farmer’s Daughter Hotel Promotional Video

Created, shot, directed, and edited a look into the quaint Los Angeles boutique hotel, The Farmer’s Daughter. The promotional video featured founder interviews as well as a look into their renowned restaurant, Tart.

LA Weekly Feature x time-lapse video of The Do LaB Stage for Coachella 2015

LA Weekly Feature x time-lapse video of The Do LaB Stage for Coachella 2015

http://www.laweekly.com/music/watch-a-time-lapse-video-of-the-do-lab-building-their-massive-coachella-structure-5493759

Secured a feature in LA Weekly highlighting a time-lapse video and interviews about the stunning new stage built by Do LaB at Coachella 2015, “Big Fish.” Video features our founder and other key participants behind-the-scenes in bringing the “Big Fish” to life.

Farmer’s Daughter Hotel x Coachella x KROQ

Shot, produced, directed and edited this teaser for a sponsorship activation for the Farmer’s Daughter Hotel & restaurant, Tart, at the KROQ house during Coachella.

GoPro x The Great Convergence

Shot entirely on GoPro Hero 3 cameras, we shot, edited, and produced this video to celebrate the gathering at The Great Convergence in 2012.

The Great Convergence Publicity

The Great Convergence Publicity

Oversaw publicity pre-festival, on-site, and post-festival for The Great Convergence 2012. Secured significant media placements, massive earned media impressions, and an impactful social media reach.

Live Music Photography

Lightning in a Bottle 2013 Photo Set

Lightning in a Bottle 2013 Photo Set

Professional event photography capturing the heart, spirit, and energy unique to Lightning in a Bottle.

Lightning in a Bottle 2014 Photo Set

Professional event photography capturing the heart, spirit, and energy unique to the festival. The first photo pictured was used in a feature on Lightning in a Bottle by the New York Times.

Do LaB @ Coachella 2013 Photo Sets

Professional event photography capturing the heart, spirit, and energy unique to the Do LaB stage at Coachella.

Do LaB @ Coachella 2014 Photo Sets

Professional event photography capturing the heart, spirit, and energy unique to the Do LaB stage at Coachella.

Photek – KU:PALM Album Promotional Video

Shot, directed, edited, and distributed a promotional video of a live show at the KingKing in Los Angeles in support of Photek’s new album, KU:PALM.

Burning Man 2014 + The Lost Hotel Photo Set

Professional event photography capturing the inaugural run of The Lost Hotel, modular hotel cubes, at Burning Man.

Lucent Dossier @ Nokia Theater 2013

Professional event photography capturing the heart, spirit, and energy unique to Lucent Dossier’s performance at the legendary Nokia Theater in Los Angeles.

Lulacruza – Costa Rica Waterfall 2015 Photo Set

Photography and videography of a private Lulacruza concert at a waterfall in Costa Rica.

Emancipator x Odesza x Do LaB

Shot, directed, edited, and distributed a video documenting a live show with Emancipator, The Little People, and Odesza The El Rey in Los Angeles, March 16, 2013.

Jonny + Asa

Jonny + Asa

Photography

fb photoset

Professional photography of the sacred union of our dear friends, Jonny and Asa.

MartyParty Publicity

MartyParty Publicity

Helped launch MartyParty in the early days of his career as his label, publicist, and management company. Our role was formative in launching MartyParty into the position he is today with Bass Music fans.

Crystal Method + Kaskade + Grammy Nomination

Crystal Method + Kaskade + Grammy Nomination

Publicity for Come Back Clean EP including a Kaskade Remix and a Grammy Nomination run for best electronic artist.

99 High Visionary Art Gallery Opening

99 High Visionary Art Gallery Opening

Shot, edited, produced, animated, and distributed this original content piece for an Art Opening at 99 High Art Collective featuring artists John Park, Hans Haveron, Amanda Sage, Shrine, among others.

Elizabeth Olsen x Flaunt

Working with Flaunt magazine’s piece, chronologing Elizabeth Olsen, we distributed and secured placements for this compelling piece of content.

The Great Convergence 2012 Official Promo Video

Shot, directed, edited and distributed the Official Promo Video for The Great Convergence gathering in Giza, Egypt.

Bali Amana

Professional videography for the exclusive Amana Villas in Bali designed to capture the resort’s unique beauty for promotional purposes.

a coming together of ideas

The Confluence

SERVICES

from blogger outreach and digital publicity services to shooting and delivering world class photography and videography -- we use the best of both online and offline strategies

let our team solve your problems with impactful and creative solutions
we create authenticity -- and we know how to scale it

HOW MAY WE HELP YOU

NOBODY DOES IT BETTER

whether lifestyle or corporate, established or emerging, mainstream or fringe, we know how to get you  deeply embedded in all the places you need to be. we can write a mean bio and press release but that is only the beginning. let our expertise build editorial relationships and a dialogue around you

ONE MUST ALWAYS LOOK THE PART

not only do we produce world class photo and video content in-house, we do it in support of your strategy goals and objectives. our production company does stand alone work, per request, but we understand that production itself is only part of the story

LEVERAGE OUR INTELLIGENCE AND EXPERIENCE

working with many of earth’s most influential brands has given us a special understanding of brands and how to extend their reach. our consultancy can be designed around a problem, a goal, a growth objective, or on anything additional that your brand holds dear

MUSIC AS THE GREAT CONNECTOR

our roots are in music, and without roots — a tree bears no fruit.
as acting publicist for many of the most influential music festivals, we leverage our relationships into artist management opportunities.
THE CONFLUENCE record label has released albums featuring music by:


“you will know us by our works”

meet our ninjas

We believe in a diverse range of personnel to bring creative skills, thoughts, and ideas to the table.

Russell

Russell

Owner/Founder View Details
Adam

Adam

Head of Business Development View Details
Gina Marie

Gina Marie

Business Development View Details
Melissa

Melissa

General Manager View Details
Summer

Summer

Account Manager View Details
Eric

Eric

Creative Director View Details
Stan

Stan

Jr. Art Director View Details
Aaron

Aaron

Editor/Cinematographer View Details
Vi

Vi

Publicist View Details
Phil

Phil

Publicity Associate View Details
Beau

Beau

Publicity Associate View Details
Jordan

Jordan

Publicity Associate View Details
Adria

Adria

Publicity Associate View Details
Amanda

Amanda

PR Assistant View Details
Lora

Lora

Research Associate View Details
William

William

Research Associate View Details
Lourdz

Lourdz

Research Associate View Details
 Teresa

Teresa

Research Associate View Details
Russell

Russell

Owner/Founder

A serial entrepreneur, Russell started THE CONFLUENCE years ago before “digital” and “publicity” were a unified concept. Bringing the two together, Russell has led countless successful campaigns across a wide spectrum of industries and mediums. Russell builds valuable relationships with press, artists, brands, and tastemakers. With THE CONFLUENCE Russell has developed a set of proprietary techniques and innovations for executing and measuring digital publicity. Russell has been the publicist and/or filmmaker for Coachella, Lightning in a Bottle, Shambhala, Envision, Decibel, The Great Convergence, Symbiosis and engaged national campaigns at EDC and SXSW. Currently, Russell leads campaign strategy, business development, and production. Russell has also led a course on tastemaker marketing, at the General Assembly in Santa Monica, CA and been profiled LA Weekly, Millennial Magazine and NBC LA as a pioneer of digital content strategy. Russell graduated from the Leeds School of Business at the University of Colorado Boulder with a B.A. in Marketing and an emphasis in entrepreneurship.

Adam

Adam

Head of Business Development
Gina Marie

Gina Marie

Business Development
Melissa

Melissa

General Manager

As General Manager with The Confluence for four years,
Melissa produces video content, strategizes and manages digital publicity, content marketing and social media campaigns for music festivals and entertainment and lifestyle brands. She oversees all campaigns ensuring deadlines are met and campaigns are on track. Prior to The Confluence, she lived in the Bay Area and was a public relations consultant for government agencies while simultaneously pioneering the circus arts movement producing cutting-edge entertainment for festivals and other events. Melissa has a BA in Mass Communications from Berkeley.

Summer

Summer

Account Manager

Summer always has ideas for how to improve campaigns

Eric

Eric

Creative Director

As Creative Director of THE CONFLUENCE, Eric leads strategy, content creation, and aesthetics. Eric’s creative and strategic talent helped build the Apple brand from a little computer company to the global cultural icon it is today. Eric is credited with award winning work including the iPod Silhouettes campaign, the “I’m a Mac, I’m a PC” campaign, and the iPhone/iPad campaigns you see today. Eric’s work has received several honors including: Campaign of the Decade (“I’m a Mac I’m a PC”), “Outdoor Campaign of the Decade” (iPod Silhouettes), and “Agency of the Decade.” Eric has been featured as a leader, guest speaker and panelist at FIRE (Future in Review). Eric has a B.S.in Psychology from Furman University and a Masters in Communications.

Stan

Stan

Jr. Art Director

A Jr. Art Director with The Confluence, Stan loves chocolate chip cookies.

Aaron

Aaron

Editor/Cinematographer

Editor/Cinematographer with The Confluence, Aaron runs 6 miles a day every morning before work.

Vi

Vi

Publicist
Phil

Phil

Publicity Associate
Beau

Beau

Publicity Associate
Jordan

Jordan

Publicity Associate
Adria

Adria

Publicity Associate
Amanda

Amanda

PR Assistant
Lora

Lora

Research Associate
William

William

Research Associate
Lourdz

Lourdz

Research Associate
 Teresa

Teresa

Research Associate

come say hello

Come for a visit won't you?

big or small, we've got a solution when you need it.
our custom tailored content and distribution strategy can be taken advantage of on any level.