Budweiser x Blippar, Augmented Reality Campaign
Client: Anheuser-Busch
Services: Publicity Campaigns
Designed custom content and led publicity for launch of Budweiser’s campaign with the Blippar augmented reality mobile App in conjunction with the NASCAR tour. Secured key interviews for Budweiser executives and earned significant editorial & social media traction.
Adweek
“While augmented reality (AR) adoption in America has dawdled compared to markets like Brazil and Germany, Budweiser’s test last month targeting Nascar fans suggests the U.S. is catching up.”
Crave Online
“Budweiser racing and NASCAR driver Kevin Harvick go into high gear as they team up with Blippar, an innovative new augmented reality technology out of London, for their U.S. launch.”
