Office BUD-e

Client: Anheuser-Busch
Photography: The Confluence
Services: Art Direction, Content Creation, Digital Advertising, Publicity Campaigns, Social Media

Work with world’s largest beer company, Anheuser-Busch to launch and promote their pilot program for offices across the United States. First beginning the campaign in two test regions, NYC and Chicago, The Confluence managed ongoing publicity efforts, created original, branded content and worked to secure strategic partnerships for the Office BUD-e Brand. Moving into the second year of the campaign, The Confluence developed, launched and continues to manage social media across all main platforms, Facebook, Twitter, Instagram, and LinkedIn in addition to digital advertisement.

Inc.
“In all, happy hours are a great way for your employees to break away from their desks and bond with each other. And that, really, is the key to successful employee engagement.”

Food & Wine
“But if you’ve been trying to liven up the work-a-day atmosphere around your cubicle, Anheuser-Busch is here to help you get your drink on while at the office.”

USA Today
“Anheuser-Busch InBev is marketing smart beer-vending machines to solve the problem you never knew you had: the inconvenience of the office beer run.”

Eater
“The latest marketing ploy from beer giant Anheuser-Busch is a smart fridge made for offices. Called the Office Bud-e, the fridge can hold 180 beers and will automatically place a delivery order to restock when it senses supply is running low.”