Launching Vujaday
Music Festival

Client: Vujaday Music Festival
Photography: The Confluence
Services: Art Direction, Brand Strategy, Content Creation, Creative Direction, Digital Advertising, Publicity Campaigns

Vujaday Music Festival is a thoughtfully curated selection of musical and cultural experiences taking place on the island of Barbados. As co-owners of the festival with a famed group of partners, The Confluence helped to launch Vujaday last April, overseeing all publicity, video, design, social media, and promotion in the ten months leading up to the successful festival debut. This included a focus on local press in Barbados, Caribbean press, and outlets from around the world with a focus on music, lifestyle, travel. This campaign also involved working directly with the tourism board of Barbados to line up press trips for key journalists to attend Vujaday and ensure they had a positive experience.


“If you’re looking for a Caribbean getaway in 2018, you might want to check out the lineup for this year’s Vujaday Festival in Barbados.”

Lonely Planet
“The unique aspect is that it will take place in a different location throughout the stunning eastern Caribbean island on each of its five days.”

DJ Mag
“Vujaday Music Festival just might… scratch that, very well is the greatest new boutique festival anyone can get their hands on a ticket for.”

“It was a five-day party of paradisaical proportions, delivering exactly what Fyre Fest had promised. More than that, it was a party that got Bajans dancing on year one. Just imagine what Vujaday will do next year.”