Launching Berklee Online’s First Online Masters Program

Client: Berklee Online
Services: Publicity Campaigns

We worked alongside Berklee Online to promote their first Master’s Degree program. This included an extensive publicity campaign focused on outlets in the verticals of music, education, national media, and local Boston media, while also setting up interviews with Berklee staff and providing ideas for creative content. The goal of the campaign was to increase visibility and student applications.


New York Times
“Berklee College of Music, already the world’s largest provider of online music degrees, will add graduate programs to its digital offerings this fall.”

“The programs will allow students to get a Master’s Degree online while connecting virtually with Berklee teachers through their learning management system.”

“Berklee College of Music’s online school has announced its first two master’s degree programs, one for music production and another for the music business.”

“Berklee Online is currently accepting applications for its Master of Music in Music Production and Master of Arts in Music Business courses, which kick off later in the year.”