Official Coachella x DoLab Video 2015

Client: The Dolab
Services: Publicity Campaigns, Content Creation, Videography

Shot, produced, edited and directed the official Do LaB at Coachella 2015 video while working with Coachella attending press list to generate nearly three hundred million earned editorial impressions for The Do LaB, stoking significant pre-coverage and praising them with festival recaps.

Highlight Media Engagement:

“”LA party-production boss Do LaB is proud to announce the return of its hit stage-concept, an interactive water attraction and electronic haven specially-designed for cooling off and heating up at the same damn time.”

Rolling Stone
“To close out the festival on Sunday, Major Lazer brought their thumping beats to the packed Lab, where spontaneous dancing ignited onstage while machines pumped out smoke and bubbles.”

“For 12 years, Southern California promoter provocateurs The DoLaB have been the wild sibling of the Coachella festival, sharing the same home on the polo grounds, but doing their own thing, .” 

Elite Daily
“Unless you’re planning to get sweaty and wet in the Do Lab, leave your trunks to day parties by the pool.”